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A Spooktacular Discovery of Social Media Tools

Last Few Places
Social media icons on a table
Tuesday 31 October 2017
10am to 12pm
Colchester area

Lakeview Meeting Room
University of Essex

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Aimed at not for profit organisations, schools and other public sector organisations working to support communities, attendees will be introduced to tactical social media tools to boost and engage an existing social media following.

Alongside tactical tools a range of reporting tools for analytics will also be uncovered to help measure the success.

Set up in a speed dating format, Essex County Council’s People, Communities & Economy
Communications team will share top tips on tactical social media tools with some live activity on social media platforms during the session. The ring of a bell will move attendees onto the next tactical tool to be discovered.

Tools to be covered during the workshop include:


Facebook boosted post*


Facebook Live

Image and video basics for social media

Facebook Insights and Tweet reach

*This can be paid for by credit card to Facebook on the day if you choose to ‘boost a post’ during the workshop. This activity can cost as little as £1 a day.

Key headline items;

  • Essential equipment,
  • Planning tactical activity,
  • Promotion leading up to the activity,
  • The engagement during the activity
  • The follow-up and measurement of the activity.

The session will be interactive with the aim of using the tools live during the workshop.

As an essential, attendees should come armed with social media logins.

The team will be in touch before the workshop so attendees can prepare their followers on social media for the ‘live’ activities on the day!